Creating the first version of everything cool
An AI-powered HCI interface built for systems that reason, not chat; an Experience Innovation studio built from zero at Sapient-Razorfish and scaled into a global prototyping franchise across AR, VR, voice, gesture, IoT, UAV, and brain-computer interfaces; and sixteen years inside Nike R&D carrying concepts from sketch to shipped product across Nike, Jordan, and Converse. Three different domains, one constant: taking the thing nobody has built yet and making it real.
Interfaces for intelligence, not chat windows
An AI-powered HCI interface and a node-based UI for FINRA analysts: designing for systems that reason, where the hard problem is making a model's logic legible and steerable rather than decorating a prompt box.
SNAP: an innovation studio from zero
Mo founded and scaled an Experience Innovation studio into a global prototyping franchise, another function built from nothing. The work spanned AR, VR, voice, gesture, IoT, UAV, and brain-computer interfaces.
The studio's method mattered as much as its output: a repeatable path from ambiguous brief to working prototype, aimed at niche and under-served audiences the usual research never reached.
Sixteen years in the Innovation Kitchen
As a Concept Designer inside Nike R&D, the job was never to polish, it was to invent. Mo moved between Nike, Jordan, Converse carrying concepts from sketch to shipped product for Air Force 1, Nike SB, the 2010 Vancouver Olympics, to name a few.
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Let Mø know what you're working on and what you need from design leadership or product innovation.
